The Motive Group

PORTFOLIO

A compilation of designs created during my time as a Graphic Design Intern at The Motive Group, spanning digital advertising, landing page design, social media, motion graphics, web, and print across large consumer brands including Pepsi, Mountain Dew, Lay's, Doritos and more.

Call of Duty/Little Caesars/Mountain Dew

LANDING PAGE DESIGN

For this three-way brand collaboration, I designed a landing page that served as an informational/promotional hub that details to customers how they can receive digital rewards from in-store purchases. The challenge was blending three distinct identities — the grittyness of Call of Duty, Mountain Dew's bold energy, and Little Caesars' approachable personality — into one cohesive experience. The page had to work as both an informational destination and a point of action, guiding users through the process: understand the offer, buy qualifying products, upload a receipt, and claim a chance to win in-game content, XP boosts, a digital copy of the game, and more.

Mountain Dew

CASE CARD DESIGN

For this project, I designed a standalone case card to encourage customer's to buy the product for a chance to win prizes, featuring the grand prize—a 2022 Ford F-150. The design leans on Mountain Dew's signature electric green, dynamic splash graphics, and high energy to keep the brand front and center. It was made to give shoppers a low-friction way to unlock prizes right at the point of purchase — no app download, no extra steps.

WEB BANNERS, PRINT, SOCIAL ASSETS

Most of my time at Motive was spent creating various assets across several mediums including web, print, social, and email. Each asset required adapting core brand standards and identity. The goal throughout was keeping the campaign instantly recognizable through the brand, the product, and a clear message.